Web Marketing Copywriter

SilenceIT is looking to add to our web design division with the addition of a web marketing specialist.  We have an extremely talented technical team matched with very strong business sense and we would like to continue our success with exceptional marketing to match our strong design and development skills.  This is a unique opportunity for a dedicated individual to have immediate influence in the web marketing domain. 

 The candidate would be in charge of meeting with a client and understanding their goals as well as making suggestions.  They would then have to prepare a web marketing proposal for potential clients.  If the proposal were accepted, the candidate would act as the team lead and continue to build and grow that client relationship seeing the project through to completion. 

 RESPONSIBILITIES

• Initial client meeting; discussion and understanding of initial scope of project
• Establish rapport between the client and development/design teams
• Identifying client’s key views and objectives for site and being able to communicate that to development and design teams
• Create and maintain success with web marketing plan
• Research and analyze keyword use following SEO and SEM practices
• Develop detailed creative briefs
• Create exciting and dynamic website copy aligned with client’s overall vision
• May require establishing relationships and contracting with out-of-house copywriters, translators
• Collaborating with the web design team to create sitemaps and wireframes
• Establish and monitor social networking marketing plans
• Address client issues, identify and manage change requests while ensuring the client understands the overall impact of their changes (can affect scheduling, budgets, etc.)
• Develop and manage project plans and scheduling
• Work with design and development teams to establish estimates, timelines, etc.
• Manage search engine optimization activities and building online awareness

 QUALIFICATIONS

• Knowledge of web marketing mediums (including, but not limited to: blogs, wikis, social networking and bookmarking sites, newsletters, banners, search engine marketing, adwords, etc.)
• Knowledge of search engine optimization (SEO) and search engine marketing (SEM)
• Experience copywriting/copyediting; preferably for internet, marketing and/or equivalent mediums
• Experience composing and managing marketing and project plans

 TRAINING AND EDUCATION

 Formal Education and Certification:

• A post-secondary degree/diploma in communications, marketing, or a closely related field, accompanied by at least five years work experience

The Little Extras

SilenceIT is a cutting-edge firm that aims to push the limits of the online experience and provide new solutions to our clients.  We take pride in our ability to not only solve but educate our customers on new ways of tackling their business needs.  If you share this can-do attitude and have key attributes such as common sense, versatility, dedication, integrity and strong communication skills, then please apply online and add to our fast-paced, exciting environment. 

How To Apply

Apply online at http://www.silenceit.ca/ats/careers/index.php?m=careers&p=applyToJob&ID=17

Skills